The Tale Of Hoot & Swoop

Once upon a time there were two owls, Hoot and Swoop. Hoot and Swoop were normal owls. Two eyes. A beak. Feathers. Two wings. But they were afraid to take off and fly. They wanted to soar above the treetops and glide among the clouds. But they worried they didn’t know enough to fly safely. So most of their days …

What If The Places You Avoid Are Exactly Where You Should Go?

There are places you avoid in life. Dark alleys after midnight. In-laws house at Christmas. Your 20 year high school reunion. You know those places are nothing but trouble. So you avoid them. Discomfort is the hallmark of losers. Yet you justify your avoidance with off-hand excuses. • Boohoo, I’ll probably get robbed • My mother-in-law will just tell me …

It Gets Darker The Deeper You Go

I’ve experienced some pretty dark places. Nothing compares to this. This sadness pierces right through my soul like a kabar through a lamb’s heart. Everything I worked so hard for, tossed to the wind. The person I was, fading. Meaning and purpose…linguistic pleasantries soon forgot. My only reprieve is in the heart of darkness. The perfect blackness of the cave’s …

Why You Suck At Business

Everytime someone says they don’t have any ideas, it makes me cringe. It reveals so much more than the drip drip drip of a leaky faucet. The problem runs much deeper. All your life you’ve been taught to fall in line. They taught you to conform. Taught you to think like everyone else. Standing out was bad. Thinking for yourself …

A Silent War Between 3 And 17

Somewhere I haven’t traveled before. A new dark road. Walking a thin balance beam, neurosis on one side, psychosis on the other. Everything has changed. The ghosts of my future finally caught up with me. The silhouette men fight for dominance. One stabs at my heart with piercing screams. The other smashes a bottle over my head. How do you …

Watching A World On Fire

New people everyday beg for shortcuts. Faced with the challenges of business or life, they hand over control to those who know that they don’t know what the world could be. I’m deeply saddened by the state of the world. Not the political state, but the mental. Generations raised for slaughter. What happened to creativity? Don’t you ever feel like …

Empty Soul Lonely Road

I’ve walked this road so many times before. Know it by memory. Shadows dance around me. Old friends who never part. So sad. So sad. But they never leave my side. Purple and black. They own my heart. The struggle is real. I fight tooth and nail. The gnashing of fangs and claws never stops. We kick and we swim …

i write chaos

You’ve entered a Sinister game. SCREAM out my name. Light that f*cking flame and stake your claim. Here we play for keeps. No f*cking sheeps. Will you stay in place or will you take the leap? It’s all the same to me. Insanity. Carefree and beastly. Chocolate ponies. Because I don’t write art. I write chaos. And you can’t escape …

Seven Deadly Sins – The Catalyst Of Copywriting Passion

Sometimes you open a Google Doc. and words spill from your filthy mouth like sewage overflows from toilets. Press the lever and instead of washing down the drain, the water rises and rises and… OH SH*T! GOD SAVE ME! I CAN’T STOP IT!!!!! But it’s not always so easy to get in the right state of mind. It’s not always …

Culturesteem

Have you ever wondered why a freelancer from one country can act completely different from a freelancer from another? Why is one so much better, faster, or more compliant with your needs? How does one deliver superior work (not just product, but ethic) over other freelancers in his niche? I too pondered this idea for some time and it wasn’t …

Time Waster

There’s a lot of people to choose from. A lot of freelancers out there. They reach out to you, try to get your attention. I wonder how many of those guys get hired. Time waster. Time waster. If only they were helpful. If they just made themselves valuable. You’d care. They’d stand out. Everybody’d win. But that’s not how the …

How Does Your Brand Smell?

If your brand had a smell, what would it be? Could you put your finger on it? Pinpoint it? Smell it with words? What would it smell like? The stench of your brand…would it smell like roses or wine? Would it smell like cheese? How ‘bout red velvet cake with chocolate frosting? Curious questions, don’t you think? But really, if …

Do It For The Rum

She always says mean things to me. Doesn’t get it. Doesn’t understand. Why write product descriptions? Bleed ideas onto screens. Corie doesn’t get it. She’ll never get it, and that’s okay. Just another idea anyway – and certainly not the best. I write product descriptions BECAUSE that’s what I feel like writing. Short paragraphs. Short sentences. 300-500 words. Even when …

Insanity Rhymes

Rhyming copywriting. Can it be a thing? Is it something special? Is it completely insane? Some of you wonder why I rhyme. I don’t do it all the time. Just sometimes. Copywriting is a distinct art. Rhymes are an art form too. Takes a special kind of MADNESS to see it through. Sometimes they work. Sometimes they don’t. And maybe …

Diagnosing Worlds

Would you find it absurd if a non-medical doctor diagnosed a patient? It depends on the diagnosis of course. Is the non-medical physician targeting a medical ailment and a solution? Or is it something less obscure and more difficult to measure? Can personality be measured by a non-medical practitioner? Do we need a psychotherapist to tell us who we are? …

Ophelia’s Whirlwind

This is the last time. Friend. You know me and you don’t know me and you know me and you don’t know me. A whirlwind of words swirls from my fingertips, smash through walls, breaks down like the waterfalls of a thousand crying girls. What madness is this? Ophelia I’ve descended into madness again. Oh no. Where am I???????????????? Now …

Who Are They?

Voices…voices…who are all these voices? Can’t get ‘em outta my head. A normal life? How can I live a normal life with so many minds inside of mine? A girl. A guy. 37 alive. And they all seem to have their own thoughts, their own plots, they’re like mental robots. And they all wanna come out and play… Sometimes I …

Upwork Black Magic For Clients Who Won’t Read Your Proposals

On Upwork you scroll through a library of jobs. You look for gigs you feel you can do. Then this happens: I prefer the former. Most freelancers roll express. But did you know, it doesn’t matter if you write a custom proposal or a template if it starts with the letter, “I?” This is more true for “copywriters” than anyone. …

Things That Go Bump In The Night

So I wake at 2am. Earlier than usual. Couldn’t get back to sleep. Had to piss. Always gotta piss when I’m laying on my back. So I toss the blanket aside. Crawl out of bed and make my way to the bathroom. It’s inside the bedroom. Not hard to find. Don’t bother turning on the lights. Too tired. I finish …

Am I Addicted To Depression?

Have you ever wondered if you’re addicted to depression? Sometimes I do. Actually, I don’t really wonder about it. I know it’s true. I’m 100% wholeheartedly addicted to depression and… I love it. It’s sad and lonely, passionate and indescribable. I shroud myself in darkness, linger beneath those grey clouds that cast their cold shadows over my rational world. Oh, …

How Do I Keep Going In The Face Of Failure?

This morning someone tagged me and asked how do I keep going in the face of failure? She was specifically referring to building a business, but it could apply to other areas of life. The response got a little deeper than intended, so I thought I’d share it here in case anyone is struggling to continue and wondering how to …

I Walk The Line, The Tightrope Between Worlds

People ask how I write great copy. They wonder how I learned what to say. SinisterLex, how do I learn to feel? Of course, it’s not easy to describe. Feelings are feelings because you don’t see them. You don’t hear them, taste them, read them, or breathe them. You can only experience a feeling by feeling it. It’s a feeling. …

Why Do We Live If We’re Born To Die?

Are we born to die? If so, why do we live? A challenging question to broach. Questions within questions. Why do we live if we’re born to die? I wonder what people mean when they say it. A sentence tossed around like a ship at sea. No rhyme or reason. No thought. People say there’s no such thing as a …

Is Reality What We See Or What We Believe?

Reality. Is it what we see or what we believe, and does it really even matter? It’s all black when you die. But I find it so frustrating when people spew their cast in stone bullshit about how life is and how we’re supposed to live. Don’t quit your job to start a business. Build a passion-based business if you …

I Will Let You Drown.

We’re artists. That’s why we’re here. Some people want to be billionaires. Certified ATMs who spit cash at will. Do you know how to get rich? I do. I know because a rich man told me. He said, “the key to getting rich is to hire people smarter than you. Let them do what you can’t.” He told me he …

Black Hole

Some days I get stuck. Sit down. Get shit done. Some point I get sidetracked. A thought. A video. A poison arrow word stuck right in my heart. Little triggers, get me thinking about things. You ever get like that? Just start thinking about shit? About the depths of space you’ll never reach. All the planets you’ll never explore. How …